SHIT DON’T STOP CLOTHING established in 2018 by owner JayO who was born and raised in the heart of Bedstuy Brooklyn decided that he was going to use the circumstances in place against him in a positive light. JayO has gone through many different experiences and used that to tap into his creative being to find his niche. JayO knowing that he couldn’t continue down a path of destruction and be just another statistic from the neighborhood chose to change his life around not only for himself but to be a better role model for his twin sons. To bring meaning to his clothing line JayO didn’t want to just throw another logo on a shirt, sweater, jacket, or pair of jeans he wanted people to not only relate to his fashion sense and look good but at the same time understand the inspiration behind the brand. SHIT DON’T STOP CLOTHING is not just your typical clothing line it’s, attention to detail, unique brand style, and different makes can be rocked by males and females with confidence and turn heads and have people asking where did you buy that from. When people wear SHIT DON’T STOP CLOTHING, they want to feel empowered in knowing that we all have a purpose and a reason for being here. JayO over the coming years will continue to network and market his clothing line so that it will be a well-known brand not only throughout the five boroughs but worldwide as well. JayO wanted his past experiences to be a representation that no matter what happens or what you go through SHIT DON’T STOP it's only from there that the race continues until you reach the top of your highest peak. JayO is S.D.S. CLOTHING!!!